January 17, 2026 | Saturday Morning Spotlight | Emerald Bay Market Update

Emerald Bay | Season 2026 — Episode 4

“New Entrants. First Casualty.”

Previously on Emerald Bay…

Season 2026 has been quiet—but not forgiving.

Pricing discipline has been rewarded.

Hesitation has been documented.

And the market has continued doing what it does best: keeping score.

This week, a new listing arrived.

And moments later, the season claimed its first casualty.

A New Arrival

2 Emerald Bay | $5,900,000 | New on the Market

2 Emerald Bay entered the market without theatrics—and without illusion.

At $5,900,000, the pricing lands below the most recent off-market sale at 704 Emerald Bay and squarely within the range where buyers are still acting decisively.

This number isn’t speculative.

It reflects a market that now values:

Closed sales over launch prices

Speed over exposure

Accuracy over ambition

In Season 2026, pricing isn’t optimism.

It’s positioning.

And Then… The First Casualty

Every season has a moment when the stakes become real.

This week, that moment arrived.

928 Emerald Bay

Originally built in 1989

Listed at $10,500,000

Expired after 184 days on the market!

No price adjustments.

No late-stage recalibration.

Just time—quietly running out.

An expiration isn’t a failure.

It’s a verdict.

The market didn’t reject the property.

It rejected the premise.

Why This Changes the Tone of the Season

This is the first listing in 2026 to exit the stage without a deal.

And it matters—because expirations reset leverage.

Buyers remember.

Agents remember.

And the next listing enters with more weight than the last.

Season 2026 is no longer theoretical.

The Off-Camera Movement

Meanwhile, credible chatter continues that another Emerald Bay property is preparing to come to market soon.

No address yet. But now, the backdrop has changed.

Because every seller entering today is doing so after the first expiration.

And the market is paying attention.

Season 2026 Energy Check

The message is sharpening:

Enter correctly—or exit quietly.

Exposure isn’t neutral.

Time is no longer patient.

Same coastline.

Higher consequences.

Next Week on Emerald Bay…

Will 2 Emerald Bay convert discipline into momentum?

Will the next listing arrive informed—or misaligned?

And who adjusts before becoming the second casualty?

Season 2026 continues. 🍸📉

For Sale

2 Emerald Bay | $5,900,000 | 5 DOM

307 Emerald Bay | $7,195,000⬇️ | 89 DOM

32 Emerald Bay | $9,250,000⬇️⬇️ | 306 DOM

64 Emerald Bay | $13,500,000⬇️ | 250 DOM

74 Emerald Bay | $17,995,000⬇️ | 305 DOM

*145 Emerald Bay | $24,995,000⬇️⬇️ | 107 DOM

In Escrow

No escrows currently reported

Sold 2026

*704 Emerald Bay | $6,950,000 | Off Market Sale

* Emerald Bay Properties Listed and Represented by

Emerald Bay | Harold Noriega

** Buyers Represented by

Emerald Bay | Harold Noriega

Not finding the perfect fit among MLS listings? There are several "off-market" properties available in Emerald Bay that aren't listed on the MLS. Feel free to contact me directly for more information about this exclusive shadow inventory of Emerald Bay opportunities!